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Special section on market innovation processes
Azimont, Frank; Kjellberg, Hans; Reid, Emma - In: Industrial marketing management : the international … 44 (2015), pp. 4-82
Persistent link: https://www.econbiz.de/10010481951
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Market innovation processes : balancing stability and change
Kjellberg, Hans; Azimont, Frank; Reid, Emma - In: Industrial marketing management : the international … 44 (2015), pp. 4-12
Persistent link: https://www.econbiz.de/10010481974
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Market mash ups : the process of combinatorial market innovation
Geiger, Susi; Kjellberg, Hans - In: Journal of business research : JBR 124 (2021), pp. 445-457
Persistent link: https://www.econbiz.de/10012493944