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part 1. Imagining new markets : perils and desires. Dealing with uncertainty : the practice of projecting and the colony of New Netherland, 1609-1664 / Eva Brugger ; Looking for new markets in a time of revolution : the U.S. securities market, 1789-1804 / Niccolò Valmori -- part 2. Navigating...
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"How did "innovation" become something to strive for, an end in itself? And how did "the market" come to be thought of … as the space of innovation? This edited volume provides the first historical examination of how innovations are conceived …
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The breakneck pace of digital technologies has created a dramatic shift in marketing campaigns to engage users through unique and innovative experiences. Focusing on the same grounds, this study relates the market engagement with users’ loyalty (UL) for Facebook social media. Market engagement...
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