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Innovationschancen bei überalterten Sortimenten : Methodische Instrumente für Analyse und Planung
Wille, Eberhard - In: IO : Management-Zeitschrift industrielle Organisation 47 (1978) 9, pp. 389-392
Persistent link: https://www.econbiz.de/10003707563
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Measuring changes in preferences and perception due to the entry of a new brand with choice data
Hildebrandt, Lutz; Kalweit, Lea - 2008
Context effects can have a major influence on brand choice behavior after the introduction of a new product. Based on behavioral literature, several hypotheses about the effects of a new brand on perception, preferences and choice behavior can be derived, but studies with real choice data are...
Persistent link: https://www.econbiz.de/10010263745
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Measuring changes in preferences and perception due to the entry of a new brand with choice data
Hildebrandt, Lutz (contributor); Kalweit, Lea (contributor) - 2008
Context effects can have a major influence on brand choice behavior after the introduction of a new product. Based on behavioral literature, several hypotheses about the effects of a new brand on perception, preferences and choice behavior can be derived, but studies with real choice data are...
Persistent link: https://www.econbiz.de/10003770795
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The role and management of product innovation in retailer assortments : evidence from the Italian FMCG market
Fornari, Daniele; Grandi, Sebastiano; Fornari, Edoardo - In: The international review of retail, distribution and … 19 (2009) 1, pp. 29-43
Persistent link: https://www.econbiz.de/10003848975
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Tendieren Konsumenten zu Kompromissen?
Gierl, Heribert - In: Die Unternehmung : Swiss journal of business research … 61 (2007) 3, pp. 249-270
Persistent link: https://www.econbiz.de/10003470097
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Measuring changes in preferences and perception due to the entry of a new brand with choice data
Hildebrandt, Lutz; Kalweit, Lea - In: Marketing : ZFP ; journal of research and management 37 (2015) 1, pp. 57-63
Persistent link: https://www.econbiz.de/10010513927
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Verhalten in innovativen Situationen: Eine Studie zum handelsbezogenen Innovationsmarketing
Franke, Nikolaus - In: Innovationsforschung und Technologiemanagement : …, (pp. 261-274). 1999
Persistent link: https://www.econbiz.de/10001398388
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Produktinnovation oder alternative Produktion - Anmerkungen zu einer ambivalenten Entwicklung
Hildebrandt, Eckart - In: Strategien alternativer Produktion: Berliner Tagung zu …, (pp. 81-85). 1984
Persistent link: https://www.econbiz.de/10011292060
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Geräte und ihr Sinn: Technikgenese im institutionellen Geflecht mächtiger Verständigungen
Dierkes, Meinolf; Knie, Andreas - In: WZB-Jahrbuch 1994: Institutionenvergleich und …, (pp. 83-105). 1994
Persistent link: https://www.econbiz.de/10011384863
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Synergiepotentiale der Entwicklungskooperation zwischen Zulieferern und Abnehmern - Japan als Vorbild
Jürgens, Ulrich - In: Vernetzte Produktion: Automobilzulieferer zwischen …, (pp. 421-440). 1992
Persistent link: https://www.econbiz.de/10011384973