The transformation of business -- Business processes : the enablers of innovation -- Analytics : insights for innovation -- It matters : technical architecture for innovation -- Organizational legacies : impediments to value creation -- Efficiency and flexibility : managing the tension --...

This article explores the impact of digitisation on the Indian film industry clustered around the metropolis of Mumbai known as Bollywood. It seeks to examine the opportunities and challenges posed by the digital and Internet revolution and how industry players exploit these opportunities and...