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Innovationskommunikation in dynamischen Märkten : empirische Ergebnisse und Fallstudien
Mast, Claudia - 2006
Persistent link: https://www.econbiz.de/10003377475
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Marketing public relations : launching FUndies
Howell, Gwyneth V. J.; Mizerski, Katherine - In: Public relations campaigns, (pp. 147-159). 2009
Persistent link: https://www.econbiz.de/10003974596
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Unfortunately the introduction of our new product will be delayed : an exploratory examination of factors that influence a firm to announce changes in its new product plans
Schatzel, Kim E.; Calantone, Roger J.; Droge, Cornelia - In: The journal of applied business research 24 (2008) 2, pp. 115-126
Persistent link: https://www.econbiz.de/10003710233
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The influence of public relations and communication functions on perceptions of organizational success, innovation and reputation
Blotnicky, Karen A.; Thurlow, Amy - In: International journal of management and marketing … 14 (2021) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10012671273
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The entrepreneur’s go-to-market innovation strategy : towards a decision-analytic framework and a road mapping process to create radically successful businesses driving spectacular...
Gwanyebit Kehbila, Anderson - In: Journal of small business and entrepreneurship : JSBE 33 (2021) 6, pp. 689-716
Persistent link: https://www.econbiz.de/10012623261
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Research on the innovation of marketing management mode under the digital transformation of textile and garment enterprises
Liu, Jiahua; Liu, Zhenjian; Xu, Yunbao - In: Journal of information & knowledge management : JIKM 23 (2024) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10014533763
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Do innovations really pay off? : total stock market returns to innovation
Sood, Ashish; Tellis, Gerard J. - In: MSI reports : working paper series (2008) 2, pp. 3-25
Persistent link: https://www.econbiz.de/10003779705
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The role of communication and management inside and outside business organizations when manufacturing accidents occur : case examples of carbon monoxide poisoning accidents committ...
Tsujimoto, Atsushi - In: Creative marketing for new product and new business …, (pp. 277-304). 2008
Persistent link: https://www.econbiz.de/10003771183