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~subject:"Innovation"
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Innovation
Consumer behaviour
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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The journal of consumer marketing
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Antecedents to high (low) performances by international technology ventures
Nataraajan, Rajan
;
Ndubisi, Nelson Oly
;
Al-Shuridah, Obaid
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
4
,
pp. 423-436
Persistent link: https://www.econbiz.de/10012286214
Saved in:
2
Self-efficacy as an antecedent of cognition and affect in technology acceptance
Kulviwat, Songpol
;
Bruner, Gordon C.
;
Neelankavil, James P.
- In:
The journal of consumer marketing
31
(
2014
)
3
,
pp. 190-199
Persistent link: https://www.econbiz.de/10010395522
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