Cheng, Xiantong; Park, Chanwook - In: Global business and finance review 28 (2023) 7, pp. 28-45
Purpose: In recent years, with the continuous development of the China Chic economy, an increasing number of foreign … brands have partnered with China Chic intellectual property (IP) to introduce collaborative products. Although collaboration … products between foreign brands and China Chic IPs have been consistently introduced, there is still a limited amount of …
