M. Notarantonio, Elaine; J. Quigley Jr, Charles - In: Journal of Product & Brand Management 22 (2013) 4, pp. 309-313
Purpose – In an environment that is hyper-dynamic and faced with economic turmoil, it is crucial that organizations identify innovative competitive strategy. Using principles from Clayton Christensen ' s The Innovator ' s Dilemma , KVH Industries embarked upon a strategic market planning...