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~subject:"Innovation"
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Innovation
Marketingmanagement
17,084
Marketing management
16,495
Markteintritt
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Market entry
11,355
Consumer behaviour
8,908
Konsumentenverhalten
8,889
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Advertising effects
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Theory
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Viral marketing
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Virales Marketing
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Online-Marketing
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Internet marketing
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Werbung
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Advertising
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USA
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Social Web
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Social web
3,356
United States
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Marketing theory
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Marketingtheorie
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Brand management
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Relationship marketing
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Markenführung
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Deutschland
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Beziehungsmarketing
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Germany
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Markenimage
2,005
Brand image
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Unternehmenserfolg
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Wettbewerb
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Firm performance
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Competition
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Strategisches Management
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Brand
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Markenartikel
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Norbäck, Pehr-Johan
19
Persson, Lars
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Stern, Scott
12
Haufler, Andreas
11
Klette, Tor Jakob
11
Werker, Claudia
8
Zhang, Jing
8
Aghion, Philippe
7
Bergemann, Dirk
7
Fontana, Roberto
7
Kortum, Samuel
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Melitz, Marc J.
7
O'Cass, Aron
7
Trajtenberg, Manuel
7
Acemoglu, Daron
6
Audretsch, David B.
6
Brem, Alexander
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Ghironi, Fabio
6
Griffith, Rachel
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Herstatt, Cornelius
6
Howitt, Peter
6
Malerba, Franco
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Pfann, Gerard A.
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Prantl, Susanne
6
Bieger, Thomas
5
Blundell, Richard W.
5
Bresnahan, Timothy F.
5
Corsetti, Giancarlo
5
Etro, Federico
5
Hultink, Erik J.
5
Klenow, Peter J.
5
Li, Huiyu
5
Neff, Cornelia
5
Sakas, Damianos P.
5
Saran, Anshu
5
Siebert, Ralph
5
Song, Michael
5
Takalo, Tuomas
5
Agarwal, Rajshree
4
Banerjee, Sumitro
4
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IGI Global
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Universität Mannheim / Institut für Volkswirtschaft und Statistik
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Verlag Dr. Kovač
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AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMACOM
1
Alexander Hamilton Institute, Inc
1
American Marketing Association
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Brandenburgische Wirtschaftswoche <1, 1997, Cottbus>
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
BusinessVillage GmbH
1
Centre de Recherches en Sciences Sociales du Travail <Sceaux>
1
ESCP Europe Wirtschaftshochschule <Berlin>
1
Edward Elgar Publishing
1
Esomar
1
Europäische Kommission
1
Europäische Kommission / Generaldirektion Unternehmen
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F.A.Z.-Institut für Management-, Markt- und Medieninformationen
1
Fiatalok Fóruma <5, 1986, Nyíregyháza>
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Foerder Institute for Economic Research <Tēl-Āvîv>
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Frankreich / Ministère de l'Industrie et de la Recherche
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Fraunhofer-Institut für Systemtechnik und Innovationsforschung
1
Goethe-Universität Frankfurt am Main
1
Groupe de Sociologie du Travail <Paris>
1
IC-SIM <6., 2017, Paphos>
1
Industriesymposium Brandenburg <6, 1997, Cottbus>
1
Institut für Sozialistische Wirtschaftsführung - Leichtindustrie
1
Institutet för Näringslivsforskning (IFN)
1
International Conference on E-Business and Applications <10., 2024, Singapore; Online>
1
International Conference on Strategic Innovative Marketing <5., 2016, Athen>
1
International Conference on Strategic Innovative Marketing and Tourism <10., 2023, United States of the Ionian Islands>
1
International Finance Corporation
1
Konjunkturforschungsstelle <Zürich>
1
Melbourne Business School
1
Meždunarodnaja Naučno-Praktičeskaja Konferencija Innovacionnoe Razvitie Rossijskoj Ėkonomiki <3, 2010, Moskau>
1
Moskovskij Gosudarstvennyj Universitet Ėkonomiki, Statistiki i Informatiki
1
Multilateral Investment Guarantee Agency
1
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Industrial marketing management : the international journal for industrial and high-tech firms
47
Journal of business research : JBR
36
International journal of innovation management
21
The journal of business & industrial marketing
20
Journal of strategic marketing
18
Discussion paper / Centre for Economic Policy Research
14
SpringerLink / Bücher
14
International journal of industrial organization
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
NBER working paper series
12
Journal of the Academy of Marketing Science
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Research policy : policy, management and economic studies of science, technology and innovation
11
International journal of technology management : IJTM
10
NBER Working Paper
10
Technology analysis & strategic management
10
Journal of business-to-business marketing
9
Strategic management journal
9
Working paper / National Bureau of Economic Research, Inc.
9
International journal of technology marketing : IJTMkt
8
Journal of marketing
8
Technological forecasting & social change : an international journal
8
Cogent business & management
7
Small business economics : an entrepreneurship journal
7
Strategic market creation : a new perspective on marketing and innovation management
7
Technovation : the international journal of technological innovation, entrepreneurship and technology management
7
IEEE transactions on engineering management : EM
6
Journal of business economics : JBE
6
Journal of retailing and consumer services
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
Working paper
6
CESifo working papers
5
Discussion papers / Wissenschaftszentrum Berlin für Sozialforschung : Forschungsschwerpunkt Markt und politische Ökonomie
5
Economics of innovation and new technology
5
European journal of marketing : EJM
5
Gabler Edition Wissenschaft
5
Industrial and corporate change
5
International entrepreneurship and management journal
5
International journal of business innovation and research
5
International journal of business innovation and research : IJBIR
5
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Source
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ECONIS (ZBW)
1,534
EconStor
17
Other ZBW resources
12
RePEc
4
USB Cologne (EcoSocSci)
3
USB Cologne (business full texts)
1
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Reaktive Verteidigungsstrategien beim Wettbewerbsstimulus Produktinnovation
Wichert, Gesa von
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003773556
Saved in:
2
Implikationen des Market-Based-View für das Entrepreneurial Marketing
Kollmann, Tobias
;
Kuckertz, Andreas
- In:
Entrepreneurial Marketing : Besonderheiten, Aufgaben …
,
(pp. 47-60)
.
2008
Persistent link: https://www.econbiz.de/10003600369
Saved in:
3
Modellgestützte Absatzprognosen auf High-Tech-Märkten : eine theoretische und empirische Untersuchung
Gnibba, Kumiko
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003529945
Saved in:
4
Implikationen des Market-Based-View für das Entrepreneurial Marketing
Kollmann, Tobias
;
Kuckertz, Andreas
- In:
Entrepreneurial Marketing : Besonderheiten, Aufgaben …
,
(pp. 51-65)
.
2015
Persistent link: https://www.econbiz.de/10010531092
Saved in:
5
Finance and strategy : time-to-wait or time-to market?
Lint, Leendert Johan Onno
;
Pennings, Enrico
-
1998
Persistent link: https://www.econbiz.de/10000990727
Saved in:
6
MDS maps for product attributes and market response : an application to scanner panel data
Andrews, Rick L.
;
Manrai, Ajay K.
-
2007
Persistent link: https://www.econbiz.de/10003541417
Saved in:
7
Re-conceptualization of business model for marketing nowadays : theory and implications
Firman, Ahmad
;
Putra, Aditya Halim Perdana Kusuma
; …
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
7
,
pp. 279-291
Persistent link: https://www.econbiz.de/10012668088
Saved in:
8
Service-dominant logic and market innovation
Baker, Jonathan J.
;
Fehrer, Julia
;
Brodie, Roderick J.
- In:
The Routledge handbook of service research insights and …
,
(pp. 24-45)
.
2020
Persistent link: https://www.econbiz.de/10012238608
Saved in:
9
Market innovation : a literature review and new research directions
Sprong, Niels
;
Driessen, Paul H.
;
Hillebrand, Bas
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 450-462
Persistent link: https://www.econbiz.de/10012435344
Saved in:
10
Innovativität des Marketing : Konzeption, Anwendbarkeit und Umsetzung in der Konsumgüterbranche
Beinert, Markus
-
2008
Persistent link: https://www.econbiz.de/10013429972
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