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Innovation is widely considered one of the most important drivers for firm growth in the contemporary economy. However, the 'elusive' as well as heterogeneous nature of innovation has generated a lively debate among scholars with regards to the best metrics to capture its features and effects....
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This paper considers the relationship between competitive advantage, innovation strategy and profitability level of … profitability level. Both variables are therefore needed by firms in other tom attain their goal and meet up with the need of their …
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In contemporary dynamic conditions of functioning of the companies, innovativeness is a key characteristic which can enable a competitive advantage for them. Innovations mean development of new products or services, new technologies and processes, new markets, new innovative business models by...
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