Narrow search
Showing 1 - 3 of 3
Cover Image
When entering growth markets, are pionners better than poachers?
Schnaars, Steven P. - In: Business horizons 29 (1986) 2, pp. 27-36
Persistent link: https://www.econbiz.de/10003673896
Cover Image
Megamistakes : forecasting and the myth of rapid technolog. change
Schnaars, Steven P. - 1989 - [1. print.]
Persistent link: https://www.econbiz.de/10013468023
Cover Image
Predicting the emergence of innovations from technological convergence : lessons from the twentieth century
Schnaars, Steven P.; Thomas, Gloria; Irmak, Caglar - In: Journal of macromarketing : examining the interactions … 28 (2008) 2, pp. 157-168
Persistent link: https://www.econbiz.de/10003714762