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pt. I. Services and innovation : conceptual and analytical frameworks -- pt. II. The nature of innovation in services : sectoral analyses and case studies -- pt. III. Organisational and strategic patterns for service innovation -- pt. IV. Innovation in services and through services : impact...
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Während im Produktbereich die Innovationsforschung bereits seit Jahren etabliert ist, blieb der Dienstleistungssektor weitgehend außen vor. Aber wie innovieren Dienstleistungsunternehmen? Welche Faktoren sind erfolgsentscheidend und welche Rolle spielt der Dienstleistungsanteil einer...
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In the most advanced service economies, services create up to three-quarters of the wealth and 85% of employment, and yet we know relatively little about managing innovation in this sector. The critical role of services, in the broadest sense, has long been recognized, but is still not well...
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