Similar Search Results

An integrated approach to new food product development

Moskowitz, Howard R. (contributor); Saguy, Sam (contributor) - 2009

Persistent link: https://www.econbiz.de/10003812051

Steps towards a consumer-driven innovation machine for 'ordinary' product categories in their later lifecycle stages

Gofman, Alex; Moskowitz, Howard R. - In: International journal of technology management : IJTM 45 (2008/09) 3/4, pp. 349-363

Persistent link: https://www.econbiz.de/10003824447

Creating technology-based merchandising ideas for hair coloring through weak signals, concept optimization and mind-set segmentation

Gabay, Gillie; Flores, Laurent; Moskowitz, Howard R.; … - In: The journal of consumer marketing 27 (2010) 2/3, pp. 211-223

Persistent link: https://www.econbiz.de/10003987461

Developing new corporate understanding of an existing product

Gofman, Alex; Moskowitz, Howard R.; Mets, Tõnis - In: Journal of Product & Brand Management 18 (2009) 2, pp. 84-94

Purpose – Innovation cannot come without in‐depth understanding of the product and its consumer perception. This paper aims to show the approach for consumer‐centric re‐development strategy, from design of the experiment to execution, analysis, modeling and strategies for implementation....

Persistent link: https://www.econbiz.de/10014896070

Selling blue elephants : wie man Produkte kreiert, von denen der Konsument heute noch nicht weiß, dass er morgen nicht mehr auf sie verzichten kann

Moskowitz, Howard R.; Gofman, Alex - 2007 - 1. Aufl.

Persistent link: https://www.econbiz.de/10003489603