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~subject:"Innovation"
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Innovation
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Claycamp, Henry J.
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Liddy, Lucien E.
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Journal of marketing research : JMR
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Prediction of new product performance : an analytical approach
Claycamp, Henry J.
;
Liddy, Lucien E.
- In:
Journal of marketing research : JMR
6
(
1969
)
4
,
pp. 414-420
Persistent link: https://www.econbiz.de/10002007702
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