Hillestad, Tore; Xie, Chunyan; Haugland, Sven A. - In: Journal of Product & Brand Management 19 (2010) 6, pp. 440-451
Purpose – The purpose of this study is to develop new knowledge on corporate branding from a corporate social responsibility (CSR) perspective. The paper is particularly concerned with how environmental awareness can function as a specific CSR activity, and how environmental awareness can...