George, Varghese P. - In: International Journal of Management and Marketing Research 7 (2014) 2, pp. 1-14
This paper empirically examines the dichotomous contribution for innovation, for technological exploration and market … exploitation, from alliances. Using a sample from US economy-wide alliances of US Public companies and employing cross …-tabulation of various classifications of alliances and parent firms, the related phenomena are investigated. Results show that …