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~subject:"Innovation"
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Innovation
Consumer behaviour
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Brand management
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Anderson, Erin
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Gatignon, Hubert A.
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Weiss, Allen M.
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Eisingerich, Andreas B
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Faculty & research / Insead : working paper series
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Journal of marketing
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Real options and investment under uncertainty : classical readings and recent contributions
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The journal of industrial economics
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ECONIS (ZBW)
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The effects of expectations on technology adoption : some empirical evidence
Weiss, Allen M.
- In:
The journal of industrial economics
42
(
1994
)
4
,
pp. 341-360
Persistent link: https://www.econbiz.de/10001173900
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2
Strong anxiety boosts new product adoption when hope is also strong
Lin, Yu-Ting
;
MacInnis, Deborah J.
;
Eisingerich, Andreas B
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 60-78
Persistent link: https://www.econbiz.de/10012271485
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3
Investment in technological innovations: an option pricing approach
Grenadier, Steven R.
;
Weiss, Allen M.
- In:
Real options and investment under uncertainty : …
,
(pp. 517-535)
.
2004
Persistent link: https://www.econbiz.de/10002362048
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4
New product distribution and inter-channel competition : market-making, market-taking, and competitive effects in several European countries
Gatignon, Hubert A.
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003591697
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5
New product distribution and inter-channel competition : market-making, market-taking, and competitive effects in several European countries
Gatignon, Hubert A.
(
contributor
); …
-
2007
-
Rev.
Persistent link: https://www.econbiz.de/10003662075
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6
International market entry and expansion via independent or integrated channels of distribution
Anderson, Erin
- In:
Journal of marketing
51
(
1987
)
1
,
pp. 71-82
Persistent link: https://www.econbiz.de/10001052998
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