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~subject:"Innovation"
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Book Reviews - Services Market...
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Innovation
Dienstleistung
25
Marketing
17
Relationship marketing
16
Beziehungsmarketing
15
Consumer behaviour
14
Konsumentenverhalten
13
Service quality
12
Dienstleistungsqualität
11
Dienstleistungsmarketing
9
Services marketing
9
Services
8
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Produktqualität
7
Dienstleistungssektor
6
Brand management
5
Markenführung
5
Service industry
5
Cause-related marketing
4
Customer satisfaction
4
Kundenwert
4
Kundenzufriedenheit
4
Qualität
4
Theory
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Brand
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Brand image
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Cause-Related Marketing
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Customer service
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Customer value
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Kundendienst
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Kundenservice
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Markenartikel
3
Markenimage
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Marketing management
3
Marketingmanagement
3
Measurement
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Messung
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Selling
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Servicepolitik
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English
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Bitner, Mary Jo
3
Brown, Stephen Walter
1
Cadwallader, Susan
1
Goldsmith, Ronald E.
1
Jarvis, Cheryl Burke
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Lafferty, Barbara A.
1
Ostrom, Amy L.
1
Wangenheim, Florian von
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Wünderlich, Nancy V.
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Business horizons
1
Contemporary research in e-marketing ; 1
1
Journal of service research : JSR
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
4
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1
How innovativeness influences Internet shopping
Goldsmith, Ronald E.
;
Lafferty, Barbara A.
-
2005
Persistent link: https://www.econbiz.de/10003297644
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2
The service imperative
Bitner, Mary Jo
;
Brown, Stephen Walter
- In:
Business horizons
51
(
2008
)
1
,
pp. 39-46
Persistent link: https://www.econbiz.de/10003708228
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3
Frontline employee motivation to participate in service innovation implementation
Cadwallader, Susan
;
Jarvis, Cheryl Burke
;
Bitner, Mary Jo
; …
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
2
,
pp. 219-239
Persistent link: https://www.econbiz.de/10003980624
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4
High tech and high touch : a framework for understanding user attitudes and behaviors related to smart interactive services
Wünderlich, Nancy V.
;
Wangenheim, Florian von
;
Bitner, …
- In:
Journal of service research : JSR
16
(
2013
)
1
,
pp. 3-20
Persistent link: https://www.econbiz.de/10009751129
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