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Forecasting sales of new contingent products : an application to the compact disc market

Bayus, Barry L. - In: The journal of product innovation management : an … 4 (1987) 4, pp. 243-255

Persistent link: https://www.econbiz.de/10001071326

Competitive entry and pricing responses to product innovation

Bayus, Barry L.; Chintagunta, Pradeep K. - In: Review of marketing science 1 (2003) 3, pp. 1-24

Persistent link: https://www.econbiz.de/10003887708

Introduction to the special section "brand and innovation interdependency"

Bayus, Barry L.; Brexendorf, Tim Oliver; Keller, Kevin Lane - In: Journal of the Academy of Marketing Science 43 (2015) 5, pp. 545-547

Persistent link: https://www.econbiz.de/10011340286

Special topic section: Brand and innovation interdependency

Bayus, Barry L. (contributor) - In: Journal of the Academy of Marketing Science 43 (2015) 5, pp. 545-609

Persistent link: https://www.econbiz.de/10011340289

The market evolution and sales take-off of product innovations

Agarwal, Rajshree; Bayus, Barry L. - 2002

Persistent link: https://www.econbiz.de/10001706803

The market evolution and sales take-off of product innovations

Agarwal, Rajshree (contributor); Bayus, Barry L. (contributor) - 2002 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001655746

Marketing’s roles in innovation in business-to-business firms : status, issues, and research agenda

Griffin, Abbie; Josephson, Brett W.; Lilien, Gary L.; … - In: Marketing letters : a journal of research in marketing 24 (2013) 4, pp. 323-337

Persistent link: https://www.econbiz.de/10010207200

The effects of task instructions in crowdsourcing innovative ideas

Gillier, Thomas; Chaffois, Cédric; Belkhouja, Mustapha; … - In: Technological forecasting & social change : an … 134 (2018), pp. 35-44

Persistent link: https://www.econbiz.de/10011960762

Truth or Consequences : An Analysis of Vaporware and New Product Announcements

Bayus, Barry L.; Jain, Sanjay; Rao, Ambar G. - 2014

The possible predatory and anti-competitive implications of announcing new products well in advance of actual market availability has lead to allegations that firms are intentionally engaging in vaporware. This issue recently surfaced in the antitrust case United States v. Microsoft Corporation....

Persistent link: https://www.econbiz.de/10014036568

Truth or Consequences : An Analysis of Vaporware and New Product Announcements

Bayus, Barry L.; Jain, Sanjay; Rao, Ambar G. - 2014

The software industry practice of announcing new products well in advance of actual market availability has led to allegations that firms are intentionally engaging in vaporware. The possible predatory and anti-competitive implications of this behavior recently surfaced in the antitrust case...

Persistent link: https://www.econbiz.de/10014037203