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~subject:"Innovation"
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Innovation
Marketing
14
Marktforschung
11
USA
10
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9
Consumer behaviour
8
Konsumentenverhalten
8
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8
Marketingmanagement
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4
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Customer satisfaction
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Peterson, Robert A.
4
Mahajan, Vijay
3
Rudelius, William
1
Wood, Glenn L.
1
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Management science : journal of the Institute for Operations Research and the Management Sciences
1
Sage University papers
1
Sage University papers / Quantitative applications in the social sciences
1
Technological forecasting & social change : an international journal
1
The journal of business : B
1
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ECONIS (ZBW)
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1
First-purchase diffusion models of new-product acceptance
Mahajan, Vijay
;
Peterson, Robert A.
- In:
Technological forecasting & social change : an …
15
(
1979
)
2
,
pp. 127-146
Persistent link: https://www.econbiz.de/10002414857
Saved in:
2
Innovation diffusion in a dynamic potential adopter population
Mahajan, Vijay
;
Peterson, Robert A.
- In:
Management science : journal of the Institute for …
24
(
1978
),
pp. 1589-1597
Persistent link: https://www.econbiz.de/10002414872
Saved in:
3
Spread of marketing innovations in a service industry
Peterson, Robert A.
;
Rudelius, William
;
Wood, Glenn L.
- In:
The journal of business : B
45
(
1972
)
4
,
pp. 485-496
Persistent link: https://www.econbiz.de/10002663783
Saved in:
4
Models for innovation diffusion
Mahajan, Vijay
;
Peterson, Robert A.
-
1985
-
1. print.
Persistent link: https://www.econbiz.de/10013382804
Saved in:
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