resources, but also in their role in national economic development. The aim of this study is to develop acculturation innovation … and competing superiority for increasing the marketing development of the bakery business actors in Central Java. This …’ superiority, and acculturation innovation. While it comes to some dimensions such as changes in culture-based products, culture …

innovation based marketing strategy. The position taken here suggests that firms operating within a competitive industry tend to … the relationships between industry structure, innovation and brand performance. The findings also show that market focused … learning and internally focused learning influence innovation and that innovation influences a brand's performance. (c) 2005 …