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Mediating customer engagement in the relationship between fast-food restaurants' innovativeness and brand evangelism during COVID-19 : evidence from emergent markets
Khashan, Mohamed A.; Elsotouhy, Mohamed; Aziz, Mariam Ashraf - In: International journal of contemporary hospitality management 36 (2024) 4, pp. 1353-1374
Persistent link: https://www.econbiz.de/10014483845
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Restaurant innovativeness and brand attachment : the role of memorable brand experience
Teng, Hsiu-Yu; Chen, Chien-Yu - In: Journal of hospitality & tourism research : JHTR ; the … 47 (2023) 5, pp. 827-850
Persistent link: https://www.econbiz.de/10014292009
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Molecular gastronomy: cuisine innovation or modern day alchemy?
Cousins, John; O'Gorman, Kevin; Stierand, Marc - In: International journal of contemporary hospitality management 22 (2010) 2/3, pp. 399-415
Persistent link: https://www.econbiz.de/10003976233
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Cooking under fire : managing multilevel tensions between creativity and innovation in haute cuisine
Lane, Christel; Lup, Daniela - In: Industry and innovation 22 (2015) 8, pp. 653-676
Persistent link: https://www.econbiz.de/10011478291
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Institutional, cultural and contextual factors : potential drivers of the culinary innovation process
Ottenbacher, Michael C.; Harrington, Robert J. - In: Tourism and hospitality research : the surrey quarterly … 9 (2009) 3, pp. 235-249
Persistent link: https://www.econbiz.de/10003878347
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Markenerweiterungen : eine empirische Analyse bei ausgewählten Dienstleistungsunternehmen
Meier-Bickel, Thomas - 2006
Persistent link: https://www.econbiz.de/10003326423
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Mehr-Werte im Mittelstand
Remmers, Burkhard - In: Unternehmerische Verantwortung in Zeiten kulturellen Wandels, (pp. 127-147). 2006
Persistent link: https://www.econbiz.de/10003334503
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Marke 2029
Zentes, Joachim; Specht, Uwe - In: Marke : Erfolgsfaktor auch in Zukunft? ; [Markendialog …, (pp. 135-156). 2004
Persistent link: https://www.econbiz.de/10003849431
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Innovation und Wertbeständigkeit : Wettbewerbsfaktoren für Automobilmarken und Finanzdienstleistungen
Bräunig, Klaus; Scheibach, Ralf - In: Handbuch Automobilbanken : Finanzdienstleistungen für …, (pp. 41-53). 2010
Persistent link: https://www.econbiz.de/10003905056