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Producer-consumer misalignment as a possible cause for new food failure : empirical evidence from Chile
Little, Cedric; Aqueveque, Claudio; Aguilera, José Miguel - In: Journal of international food & agribusiness marketing … 27 (2015) 3, pp. 228-253
Persistent link: https://www.econbiz.de/10011341879
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Organizing interrelated activities in complex product development
Qian, Yanjun; Lin, Jun - In: IEEE transactions on engineering management : EM 61 (2014) 2, pp. 298-309
Persistent link: https://www.econbiz.de/10010360818
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A combined QFD and integer programming framework to determine attribute levels for conjoint study
Chaudhuri, Atanu; Bhattacharyya, Malay - In: International journal of production research 47 (2009) 23, pp. 6633-6649
Persistent link: https://www.econbiz.de/10003908685
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Aviation and the carbon challenge
Hinnen, Gieri - 2015
Persistent link: https://www.econbiz.de/10011437981
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How to spell marketing in 2015 : product development
Deinoff, Martin - In: Multichannel marketing ecosystems : [creating connected …, (pp. 211-221). 2014
Persistent link: https://www.econbiz.de/10010481820
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Design in business : strategic innovation through design
Bruce, Margaret - 2002
Persistent link: https://www.econbiz.de/10001597122
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Das Marketingkonzept im St. Galler Management-Modell
Bieger, Thomas - 2019 - 3., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10012114501
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Innovation heroes : understanding customers as a valuable innovation resource
Schweitzer, Fiona Maria; Tidd, Joseph - 2018
Persistent link: https://www.econbiz.de/10011857079
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The Silver Market Phenomenon : Marketing and Innovation in the Aging Society
Kohlbacher, Florian - 2011
leveraging innovation, technology, product development and marketing for older consumers and employees. Key lessons are drawn …
Persistent link: https://www.econbiz.de/10014425090
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Toward Adopting Cork Alternatives for Fine Wines: A Review
Roberta, Steven M. - In: International Journal of Wine Marketing 8 (1996) 3, pp. 23-36
Cork stoppers may taint as many as one in 33 bottles of all domestic US wines. Yet, because tradition is thought to play such an important role in shaping expectations regarding acceptable premium wine packaging, marketers have felt little need to test whether cork closures are indeed a critical...
Persistent link: https://www.econbiz.de/10014815485