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~subject:"Innovation"
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The Financial Rewards of New P...
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Bayus, Barry L.
10
Agarwal, Rajshree
2
Erickson, Gary M.
2
Jain, Sanjay
2
Rao, Ambar G.
2
Belkhouja, Mustapha
1
Brexendorf, Tim Oliver
1
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1
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European journal of operational research : EJOR
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Marketing letters : a journal of research in marketing
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Technological forecasting & social change : an international journal
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Forecasting sales of new contingent products : an application to the compact disc market
Bayus, Barry L.
- In:
The journal of product innovation management : an …
4
(
1987
)
4
,
pp. 243-255
Persistent link: https://www.econbiz.de/10001071326
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2
A differential game model of the marketing-operations interface
Erickson, Gary M.
- In:
European journal of operational research : EJOR
211
(
2011
)
2
,
pp. 394-402
Persistent link: https://www.econbiz.de/10008905381
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3
Transfer pricing in a dynamic marketing-operations interface
Erickson, Gary M.
- In:
European journal of operational research : EJOR
216
(
2012
)
2
,
pp. 326-333
Persistent link: https://www.econbiz.de/10009387422
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4
The recency of technological inputs and financial performance
Heeley, Michael B.
;
Jacobson, Robert
- In:
Strategic management journal
29
(
2008
)
7
,
pp. 723-744
Persistent link: https://www.econbiz.de/10003732641
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5
Competitive entry and pricing responses to product innovation
Bayus, Barry L.
;
Chintagunta, Pradeep K.
- In:
Review of marketing science
1
(
2003
)
3
,
pp. 1-24
Persistent link: https://www.econbiz.de/10003887708
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6
Introduction to the special section "brand and innovation interdependency"
Bayus, Barry L.
;
Brexendorf, Tim Oliver
;
Keller, Kevin Lane
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 545-547
Persistent link: https://www.econbiz.de/10011340286
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7
Special topic section: Brand and innovation interdependency
Bayus, Barry L.
(
contributor
)
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 545-609
Persistent link: https://www.econbiz.de/10011340289
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8
The market evolution and sales take-off of product innovations
Agarwal, Rajshree
;
Bayus, Barry L.
-
2002
Persistent link: https://www.econbiz.de/10001706803
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9
The market evolution and sales take-off of product innovations
Agarwal, Rajshree
(
contributor
);
Bayus, Barry L.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001655746
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10
Marketing’s roles in innovation in business-to-business firms : status, issues, and research agenda
Griffin, Abbie
;
Josephson, Brett W.
;
Lilien, Gary L.
; …
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
4
,
pp. 323-337
Persistent link: https://www.econbiz.de/10010207200
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