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~subject:"Innovation"
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Innovation
Marketing
31,391
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Advertising
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1,146
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1,117
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1,110
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12
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7
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6
Rammer, Christian
6
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6
Kavoura, Androniki
5
Kliche, Mario
5
Lakdawalla, Darius
5
Sakas, Damianos P.
5
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5
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5
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4
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4
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4
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4
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4
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4
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4
Vrontis, Demetris
4
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3
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3
Askenazy, Philippe
3
Atallah, Gamal
3
Bacchiega, Emanuele
3
Bieger, Thomas
3
Breda, Thomas
3
Chen, Yongmin
3
Dangl, Thomas
3
Dawid, Herbert
3
Denger, Katharina S.
3
Dobni, C. Brooke
3
Fantapié Altobelli, Claudia
3
Fixson, Sebastian K.
3
Gemünden, Hans Georg
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Gilmore, Audrey
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3
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3
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1
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1
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Banque de France
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Berliner Wissenschafts-Verlag
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DerMarkentag <Veranstaltung> <8., 2021, Online>
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1
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1
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1
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1
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1
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1
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1
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1
Institut für Lebensmittel und Ressourcenökonomik, Rheinische Friedrich-Wilhelms-Universität Bonn
1
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Journal of business research : JBR
27
Industrial marketing management : the international journal for industrial and high-tech firms
17
SpringerLink / Bücher
17
European Journal of Marketing
16
International journal of innovation management
12
Strategic Direction
12
Strategy & Leadership
9
Gabler Edition Wissenschaft
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Technology analysis & strategic management
7
European Journal of Innovation Management
6
Journal of Business & Industrial Marketing
6
Journal of business-to-business marketing
6
Economics of innovation and new technology
5
European journal of innovation management : EJIM
5
European journal of operational research : EJOR
5
International journal of technology management : IJTM
5
Journal of Product & Brand Management
5
Journal of Research in Marketing and Entrepreneurship
5
Management Decision
5
Springer Proceedings in Business and Economics
5
Springer eBook Collection
5
Technological forecasting & social change : an international journal
5
The journal of business & industrial marketing
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Edward Elgar E-Book Archive
4
European journal of innovation management
4
Europäische Hochschulschriften / 5
4
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
4
International entrepreneurship and management journal
4
International journal of entrepreneurship and innovation management
4
International journal of production economics
4
Journal of Business Strategy
4
Journal of marketing
4
Journal of strategic marketing
4
Journal of the Academy of Marketing Science
4
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
4
Premier reference source
4
California management review
3
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
3
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ECONIS (ZBW)
1,082
Other ZBW resources
121
USB Cologne (EcoSocSci)
47
RePEc
25
BASE
8
EconStor
6
USB Cologne (business full texts)
4
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1
Internationalization and innovation profitability : the case of Tunisian service firms
Emeagwali, Okechukwu Lawrence
;
Çalıcıoğlu, Cemal
- In:
Problems and perspectives in management : PPM ; …
12
(
2014
)
1
,
pp. 51-59
Persistent link: https://www.econbiz.de/10010375785
Saved in:
2
Estonian marketers' attitude towards podcasts as an innovative
marketing
channel
Resilient, Kaja
;
Kurtis, Mare
;
Ohlau, Aili
- In:
Marketing i menedžment innovacij : m&mi
(
2022
)
1
,
pp. 202-218
Persistent link: https://www.econbiz.de/10013202300
Saved in:
3
Innovations in communication and
advertising
: a perspective from small firms in southern Brazil
Rodrigues, Leonel Cezar
;
Riscarolli, Valéria
;
Zucco, …
- In:
International journal of internet marketing and …
12
(
2018
)
4
,
pp. 325-339
Persistent link: https://www.econbiz.de/10012139699
Saved in:
4
Marketing
für Innovationen in der Automobilindustrie : der Pioniervorteil und die Bedeutung des Marketings neben der reinen Innovationsleistung in einem reifen, wettbewerbsintensiv...
Wolf, Kai Henning
;
Wolf, Kai H.
-
2008
Persistent link: https://www.econbiz.de/10003781987
Saved in:
5
A research in relating entrepreneurship,
marketing
capability, innovative capability and sustained competitive advantage
Lee, Jia-sheng
;
Hsieh, Chia Y.
- In:
Journal of business & economics research
8
(
2010
)
9
,
pp. 109-119
Persistent link: https://www.econbiz.de/10008806740
Saved in:
6
Czynniki wzrostu konkurencyjności przedsiębiorstw i regionów : praca zbiorowa
Haffer, Mirosław
(
contributor
); …
-
2009
Persistent link: https://www.econbiz.de/10008659609
Saved in:
7
Momentum : how companies become unstoppable market forces
Ricci, Ron
;
Volkmann, John
-
2003
Persistent link: https://www.econbiz.de/10001691374
Saved in:
8
When
marketing
and manufacturing departments integrate : the influences of market newness and competitive intensity
Feng, Taiwen
;
Huang, Yufei
;
Avgerinos, Emmanouil
- In:
Industrial marketing management : the international …
75
(
2018
),
pp. 218-231
Persistent link: https://www.econbiz.de/10011963509
Saved in:
9
Competitive strategies among Ontario farms
marketing
direct to consumers
Micheels, Eric T.
;
Böcker, Andreas
- In:
Agricultural and Food Economics : AFE
5
(
2017
)
10
,
pp. 1-23
in determining rates of product and
marketing
innovations among farm-based agribusinesses. These findings further …
Persistent link: https://www.econbiz.de/10011657525
Saved in:
10
Effects of entrepreneurial orientation,
marketing
, and innovation capabilities, on market performance : the mediating effect of sustainable competitive advantage
Elgarhy, Sayed Darwish
;
Abou-Shouk, Mohamed
- In:
International journal of contemporary hospitality management
35
(
2023
)
6
,
pp. 1986-2004
Persistent link: https://www.econbiz.de/10014280921
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