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Governance decisions for the offshore outsourcing of new product development in technology intensive markets
Griffith, David A.; Harmancioglu, Nukhet; Droge, Cornelia - In: Journal of world business : JWB 44 (2009) 3, pp. 217-224
Persistent link: https://www.econbiz.de/10003865725
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A cross-cultural investigation of new product strategies for technological and design innovations
Griffith, David A.; Rubera, Gaia - In: Journal of international marketing 22 (2014) 1, pp. 5-20
Persistent link: https://www.econbiz.de/10010348973
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New product creativity : understanding contract specificity in new product introductions
Dean, Tereza; Griffith, David A.; Calantone, Roger J. - In: Journal of marketing 80 (2016) 2, pp. 39-58
Persistent link: https://www.econbiz.de/10011458669
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Intangible capital, knowledge and new product development competence in supply chains : process, interaction and contingency effects among SMEs
Schoenherr, Tobias; Griffith, David A.; Chandrasekaran, … - In: International journal of production research 52 (2014) 16, pp. 4916-4929
Persistent link: https://www.econbiz.de/10010401780
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Building and leveraging competence exploitation and exploration for firm new product success
Griffith, David A.; Dean, Tereza; Yalcinkaya, Goksel - In: Industrial marketing management : the international … 97 (2021), pp. 233-244
Persistent link: https://www.econbiz.de/10013206321
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Choices and consequences : recommendations for an improved understanding of cultural distance in international marketing research
Griffith, David A.; Dean, Tereza; Hoppner, Jessica J. - In: Journal of international marketing 29 (2021) 3, pp. 23-42
Persistent link: https://www.econbiz.de/10012608047
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Cross-national collaboration of marketing personnel within a multinational : leveraging customer participation for new product advantage
Griffith, David A.; Lee, Hannah S. - In: Journal of international marketing 24 (2016) 4, pp. 1-19
Persistent link: https://www.econbiz.de/10011626803
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Short- and long-term market returns of international codevelopment alliances of new products
Harmancioglu, Nukhet; Griffith, David A.; Yılmaz, Tuba - In: Journal of the Academy of Marketing Science 47 (2019) 5, pp. 939-959
Persistent link: https://www.econbiz.de/10012107383
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The new product portfolio innovativeness-stock returns relationship : the role of large individual investors’ culture
Cillo, Paola; Griffith, David A.; Rubera, Gaia - In: Journal of marketing 82 (2018) 6, pp. 49-70
Persistent link: https://www.econbiz.de/10011955018
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Reciprocal value sharing in manufacturer-retailer relationships : the case of new product introductions
Dean, Tereza; Griffith, David A.; Calantone, Roger J. - In: Marketing letters : a journal of research in marketing 29 (2018) 1, pp. 87-100
Persistent link: https://www.econbiz.de/10011820305