Gou, Juanqiong; Li, Jiayao; Xiang, Jing; Zhang, Justin - In: Journal of Cases on Information Technology (JCIT) 20 (2018) 4, pp. 17-31
The continuous evolution of e-business has demanded firms to seek innovative business models to collect and integrate information from electronic marketplaces. The authors present a case study of Card Union to investigate how companies can develop innovative models of service delivery at...