E, UDEGBE Scholastica; I, UDEGBE Maurice - In: International Journal of Management and Sustainability 2 (2013) 12, pp. 220-230
organizational performance and product development by innovation. The data was collected from the marketing managers, operation …, regression, and reliability analysis. The findings show that the impact of product development on organizational performance was …/quality of the innovation process exert a positive influence on product development and organizational performance. To literature …