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drug development portfolio to avoid wasteful duplication and cannibalizing the sales of the jointly developed drug in R …
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Patent-based measures are frequently used as indicators in empirical research on innovation and technology as well as on firms' strategies and organizational choices to characterize inventions or, more generally, innovative activities and the technological capabilities of organizations. A clear...
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Patent-based measures are frequently used as indicators in empirical research on innovation and technological change. Currently, there is little evidence as to what extent patent-based indicators relate to product market outcomes. Using a unique dataset that links outcomes from product...
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How does a firm’s market power in existing products affect its incentives to innovate? We explore this fundamental question using granular project-level and firm-level data from the pharmaceutical industry, focusing on a particular mechanism through which incumbent firms maintain their market...
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“reference mode”, determined the causal loop of the pharmaceuticals phase of PLC based on both an in-depth literature review and …’ marketing and R and D activities can raise sales by more than 50% in the decline stage of the PLC. The product life cycle can … give generic manufacturers more insights into the processes leading to declining sales of their products. PLC may help to …
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