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simultaneously investigating the customer, market, and business itself. Innovation Transformation Guidebook should be used as an … interactive platform with a small business team. ITG cards are grouped three categories: Inform, Expand, and Deliver. The flash … cards contain prompts, questions, and diagrams meant for discussion and implementation. Small business owners using ITG …
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reveal distinct patterns of relational space that structure business ecosystems at the enterprise, growth, and startup levels … business ecosystems. …
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Internationalisation occurs when the firm expands its selling, production, or other business activities into … within the firm as it achieves internationalisation readiness. In the process, we offer several propositions intended to …
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Over the last decade, the international business literature has placed ever-greater emphasis on the role that learning …
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innovators within the R&D process. In this paper, our unit of analysis is a complex high technology product and the system of …
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Existing approaches at explaining accelerated internationalization of born global firms are incomplete as they do not capture the learning that is undertaken by these firms and their founders prior to the firm's legal establishment. Building on the extant literature and drawing on the dynamic...
Persistent link: https://www.econbiz.de/10009448548
During the last few decades, identifying and examining the characteristics of market-driven firms have been a dominant theme in strategic marketing research. It has been argued that market-driven firms are superior in their market sensing and customer linking capabilities, enabling market-driven...
Persistent link: https://www.econbiz.de/10009448561
A manager's perception of industry structure (dynamism) has the potential to impact various organizational strategies and behaviors. This may be particularly so with regard to perceptions driving organizational learning orientations and innovation based marketing strategy. The position taken...
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