Purpose – The purpose of this paper is to develop a social innovation model and understand the levels of communication … into the effect of communication networks and power of words in social interaction in social innovation projects. Design … study concludes with the development of a model and partnership communication analysis for successful social innovation …

Purpose – Social marketing has evolved differently in the developing and developed worlds, at times leading to … different emphases on what social marketing thought and practice entail. This paper aims to document what those differences have …. Design/methodology/approach – An integration of views about social marketing is proposed that is focused on the core roles of …