//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Innovation"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
E-Game-Advertising als Ersatz...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Innovation
Werbung
13,858
Advertising
9,791
Werbewirkung
3,864
Advertising effects
3,809
Konsumentenverhalten
3,160
Consumer behaviour
3,154
Online-Marketing
1,914
Internet marketing
1,908
Computerspiel
1,595
Video game
1,486
Theorie
1,431
Theory
1,398
USA
1,012
Deutschland
1,002
United States
858
Marketing
803
Markenführung
799
Brand management
795
Social Web
755
Social web
753
Marketingmanagement
676
Marketing management
657
advertising
649
Germany
548
Spieltheorie
538
Game theory
530
Markenimage
496
Brand image
484
Preismanagement
479
Pricing strategy
478
Markenartikel
439
Wettbewerb
426
Zielgruppe
363
Internet
362
Brand
358
Target group
350
Competition
324
Werbewirtschaft
314
Werbepsychologie
307
Experiment
291
more ...
less ...
Online availability
All
Undetermined
57
Free
37
Type of publication
All
Article
106
Book / Working Paper
69
Journal
1
Type of publication (narrower categories)
All
Article in journal
87
Aufsatz in Zeitschrift
87
Graue Literatur
21
Non-commercial literature
21
Aufsatz im Buch
15
Book section
15
Arbeitspapier
14
Working Paper
14
Hochschulschrift
9
Thesis
7
Collection of articles written by one author
3
Sammlung
3
Case study
2
Collection of articles of several authors
2
Fallstudie
2
Konferenzschrift
2
Sammelwerk
2
Bildband
1
Fallstudiensammlung
1
Reprint
1
Statistik
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
156
German
15
Undetermined
7
Author
All
Storz, Cornelia
6
Cavenaile, Laurent
5
Aguiar, Mark
4
Bils, Mark
4
Charles, Kerwin Kofi
4
Hurst, Erik
4
Askenazy, Philippe
3
Atallah, Gamal
3
Breda, Thomas
3
Irac, Delphine
3
Roldan-Blanco, Pau
3
Stremersch, Stefan
3
Barczak, Gloria
2
Cohendet, Patrick
2
Dubois, Pierre
2
Hamouti, Rhizlane
2
Hardy, Jonathan
2
Hariharan, Vijay Ganesh
2
Hiller, Kerstin
2
Himpe, Tom
2
Nowacki, Robert
2
Park, Younsuk
2
Pourkarimi, Parisa
2
Qi, Shi
2
Saint-Paul, Gilles
2
Sapsed, Jonathan
2
Schulenburg, Johann-Matthias von der
2
Simon, Laurent
2
Tsang, Denise
2
Abrate, Graziano
1
Aggarwal, Aanchal
1
Agrifoglio, Rocco
1
AlSaad, Fatemah M.
1
Allal-Chérif, Oihab
1
Aloui, Chokri
1
Alvarez Mourey, James
1
Alves, José
1
Aoyama, Yuko
1
Arakji, Reina Y.
1
Arias-Oliva, Mario
1
more ...
less ...
Institution
All
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
American Management Association
1
American Management Association, Marketing Division
1
American Marketing Association
1
Berliner Wissenschafts-Verlag
1
Deutschland / Bundeswehr / Universität Hamburg
1
Graduate School Of Business Administration
1
Harvard Graduate School of Business Administration
1
Instituttet for Industriøkonomi og Virksomhedsstrategi <Kopenhagen>
1
National Bureau of Economic Research
1
Zentrum für Europäische Wirtschaftsforschung
1
more ...
less ...
Published in...
All
Journal of business research : JBR
6
Research policy : policy, management and economic studies of science, technology and innovation
5
Technological forecasting & social change : an international journal
5
Industry and innovation
3
Journal of marketing
3
Amfiteatru economic : an economic and business research periodical
2
Economics of innovation and new technology
2
Gabler Edition Wissenschaft
2
International journal of industrial organization
2
International journal of innovation management
2
International journal of internet marketing and advertising : IJIMA
2
Technovation : the international journal of technological innovation, entrepreneurship and technology management
2
The Sage handbook of advertising
2
The international journal of management education
2
A Ronald Press Publication
1
AAW-Schriftenreihe zur angewandten Wirtschaftswissenschaft / B
1
AMA, Management Bulletin
1
Absatzwirtschaft
1
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
1
Advertising and PR in the System of Mass Communication: Psychological Aspects of Functioning Conference, University of Cinema and Television, St. Petersburg, Russia, February 2015
1
American economic journal
1
Annals of operations research ; 226
1
Application of gaming in new media marketing
1
Applied economics
1
Banco de Espana Working Paper
1
Banque de France Working Paper
1
Birkbeck working papers in economics and finance : BWPEF
1
Brand management ; Vol. 3
1
Business history review
1
Business organizations and collaborative web : practices, strategies and patterns
1
Business review / Federal Reserve Bank of Philadelphia
1
CEB working paper / Université Libre de Bruxelles, Solvay Brussels School of Economics and Management, Centre Emile Bernheim
1
Cahiers de recherche / Département de science Economique, Faculté des Sciences Sociales, Université d'Ottawa
1
Creating experiences in the experience economy
1
Creativity and innovation management
1
Discussion paper / Centre for Economic Policy Research
1
Discussion papers / CEPR
1
Discussion papers / Institut für Volkswirtschaftslehre und Statistik ; Department of Economics, Universität Mannheim
1
Discussion papers / University of Reading, Department of Economics
1
Dissertation Series CentER
1
more ...
less ...
Source
All
ECONIS (ZBW)
171
USB Cologne (EcoSocSci)
4
RePEc
1
Showing
1
-
10
of
176
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Gamification and advergaming : an overview of the innovative brain tool in the field of advertising
Aggarwal, Aanchal
;
Arora, Nupur
- In:
Application of gaming in new media marketing
,
(pp. 23-35)
.
2019
Persistent link: https://www.econbiz.de/10011913747
Saved in:
2
Designing innovative video games
Kristiansen, Erik
- In:
Creating experiences in the experience economy
,
(pp. 33-59)
.
2008
Persistent link: https://www.econbiz.de/10003758388
Saved in:
3
Innovation, institutions and entrepreneurs : the case of "cool Japan"
Storz, Cornelia
- In:
Innovation in Japan : emerging patterns, enduring myths
,
(pp. 115-138)
.
2009
Persistent link: https://www.econbiz.de/10003769276
Saved in:
4
Dynamics in innovation systems : evidence from Japan's game software industry
Storz, Cornelia
- In:
Research policy : policy, management and economic …
37
(
2008
)
9
,
pp. 1480-1491
Persistent link: https://www.econbiz.de/10003795329
Saved in:
5
Entrepreneurship and innovation within creative industries : a case study on the Finnish games industry
Peltoniemi, Mirva
- In:
International journal of entrepreneurship and small business
7
(
2009
)
4
,
pp. 420-430
Persistent link: https://www.econbiz.de/10003866580
Saved in:
6
The effect of superstar software on hardware sales in system markets
Binken, Jeroen L. G.
;
Stremersch, Stefan
- In:
Journal of marketing
73
(
2009
)
2
,
pp. 88-104
Persistent link: https://www.econbiz.de/10003820608
Saved in:
7
A bridge over troubled waters : bridging organisations and entrepreneurial opportunities in emerging sectors
Sapsed, Jonathan
;
Grantham, Andrew
;
DeFillippi, Robert
- In:
Research policy : policy, management and economic …
36
(
2007
)
9
,
pp. 1314-1334
Persistent link: https://www.econbiz.de/10003577142
Saved in:
8
Anintegrated virtual store-based approach for price determination before product launch
Zufryden, Fred S.
- In:
International journal of electronic commerce : IJEC
11
(
2007
)
4
,
pp. 79-99
Persistent link: https://www.econbiz.de/10003505765
Saved in:
9
Communities of practice and practice preservation : a case study
Schiavone, Francesco
;
Agrifoglio, Rocco
- In:
Information systems : crossroads for organization, …
,
(pp. 331-338)
.
2012
Persistent link: https://www.econbiz.de/10009577628
Saved in:
10
The emergence of the serious game industry : to play or not to play
Greene, Patricia Gene
- In:
Entrepreneurship and the creative economy : process, …
,
(pp. 148-168)
.
2011
Persistent link: https://www.econbiz.de/10009267104
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->