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This dissertation examines the role of affect in consumer judgments in two essays. The first essay explores the use of … affect as a heuristic basis for judgments of the risks and benefits associated with new products. Current perspectives … innovations. The results support and extend previous research that has investigated the affect heuristic in the context of social …
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tested. For example, one of my self-experiments showed that seeing faces in the morning raised my mood the next day. Another …
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In this dissertation, I investigate how capabilities drive firm performance as an industry evolves. I show that in spite of significant research on firm capabilities, we do not understand whether technological capabilities continue to drive firm performance as an industry evolves or whether they...
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