This paper investigates the impact of four demographic variables and four perceptual drivers identified through a review of the existing literature on adopting subscription-based e-commerce models. Seven hypotheses were tested on a convenience sample of 202 respondents from Croatia. Significant...

In the modernisation of production processes, German and American firms stress different aspects: a greater number of German enterprises strategically favour technology and innovation and the adaptation of products to customers' specifications. The US firms prioritise more frequently the quality...