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~subject:"Innovation"
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Innovation
Australia
6
Dänemark
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Consumer behaviour
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Australien
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Brand image
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Markenimage
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Marketing
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Brand loyalty
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Denmark
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Graduate business education
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Holiday behaviour
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Lieferantenmanagement
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Wirtschaftspolitik
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Wohlfahrtsstaat
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decision making
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marketing
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new products
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Denize, Sara
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Olaru, Doina
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Purchase, Sharon
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Field guide to case study research in business-to-business marketing and purchasing
1
Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Innovation network trajectories and changes in resource bundles
Purchase, Sharon
;
Olaru, Doina
;
Denize, Sara
- In:
Industrial marketing management : the international …
43
(
2014
)
3
,
pp. 448-459
Persistent link: https://www.econbiz.de/10010371725
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2
Using case-based research for agent-based modelling
Purchase, Sharon
;
Denize, Sara
;
Olaru, Doina
- In:
Field guide to case study research in …
,
(pp. 271-288)
.
2014
Persistent link: https://www.econbiz.de/10011413838
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