Karničar Šenk, Mateja; Roblek, Matjaž - In: Journal of business economics and management 20 (2019) 1, pp. 149-167
The purpose of this study is to examine the impact of the standardization of the new product development (NPD) process … that the standardization of the NPD process does have an impact on its efficiency. From the obtained results, it may also … be concluded that a very high degree of standardization begins to reduce the efficiency of the NPD process. …