Purpose – The purpose of this article is to demonstrate the importance of a strategic approach to collaborative innovation and the use of a value chain research methodology for identifying opportunities for co‐innovation. Design/methodology/approach – Value chain analysis is used to map...

Presents recent evidence of supply chain developments in the UK fresh produce industry, based on interviews with chief executives from some of the country’s most successful suppliers. A number of success factors were evident, to varying degrees, in all of the companies interviewed. These...

Purpose – This paper aims to analyse the capacity of rural and urban spaces to promote innovation in the agro‐food firms. The purpose is to determine if the rural/urban division affects the innovative behaviour of agriculture, food processing and food distribution firms....