The purpose of this study was to investigate how different technology sourcing strategies throughout the new product development process influenced innovation speed, development costs, and competitive advantage. We studied 75 new product development projects from ten large, U.S.-based companies...

Seventy‐five new product development projects were studied in ten large companies to test potential strategic and process antecedents to quality. Seven factors were found to significantly increase product quality: high importance placed on quality by top management, high reward for process...