Sanayei, Ali; Shahin, Arash; Taherfar, Ahsan - In: International Journal of Academic Research in … 3 (2013) 3, pp. 290-297
As Ouellet (2006) noted, Introduction of really new products by organizations is not a risk-free strategy for companies, some having less success at it than others. Factors such as changing consumer behavior towards really new products based on segments of adopters, product-related issues (e.g....