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In the context of the ongoing debate about an innovation crisis in the pharmaceutical industry, we study the success rates of pharmaceutical R&D projects as a measure of innovative productivity. The empirical literature suggests success rates have been decreasing during recent decades. We...
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A pragmatic approach to business innovation is to bridge transformational entrepreneurship with the management of innovation-based projects. However, scholars have given limited attention to the underlying factors that explain linkages between entrepreneurial orientation and project success....
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