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~subject:"Innovation"
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Innovation
SME
51,681
KMU
51,166
Relationship marketing
26,174
Beziehungsmarketing
25,500
Brand management
17,646
Markenführung
17,232
Consumer behaviour
17,203
Konsumentenverhalten
17,029
Deutschland
11,363
Brand image
11,163
Markenimage
11,048
Ghana
10,758
Germany
10,063
Klein- und Mittelbetrieb
8,512
Markenartikel
8,225
Brand
8,193
Unternehmenserfolg
7,817
Firm performance
7,707
Customer satisfaction
5,982
Kundenzufriedenheit
5,897
Theorie
5,885
Theory
5,862
Performance
5,065
USA
4,886
Entrepreneurship
4,850
United States
4,684
Entrepreneurship approach
4,544
performance
4,491
Service quality
4,390
Dienstleistungsqualität
4,361
Unternehmensgründung
4,147
Marketingmanagement
4,089
Marketing management
4,050
Business start-up
3,914
Unternehmensfinanzierung
3,895
Social Web
3,857
Social web
3,853
Corporate finance
3,850
Innovationsmanagement
3,794
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1,389
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4,374
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research-article
54
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5
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5
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3
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1
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1
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Zimmermann, Volker
27
Audretsch, David B.
26
Thomä, Jörg
26
Rammer, Christian
21
Saunila, Minna
18
Sharma, Nomita
17
Vrontis, Demetris
16
Kritikos, Alexander
15
Roper, Stephen
15
Freel, Mark
14
Acs, Zoltán J.
13
Baldwin, John R.
13
Hall, Bronwyn H.
13
Mazzarol, Tim
13
McAdam, Rodney
13
Garcia Pérez de Lema, Domingo
12
Kraus, Sascha
12
Link, Albert N.
12
Bizer, Kilian
11
Reboud, Sophie
11
Adomako, Samuel
10
Dana, Leo Paul
10
Hervás-Oliver, José-Luis
10
Masurel, Enno
10
Mejía-Trejo, Juan
10
Norbäck, Pehr-Johan
10
Persson, Lars
10
Pleschak, Franz
10
Del Giudice, Manlio
9
Haufler, Andreas
9
Hillemane, Bala Subrahmanya Mungila
9
Joshi, Manoj
9
Smallbone, David
9
Alegre Martín, Joaquín
8
Bouncken, Ricarda B.
8
Haase, Heiko
8
Martínez-Román, Juan A.
8
Mazzanti, Massimiliano
8
Morgan, Todd
8
Müller, Elisabeth
8
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Statistics Canada, Government of Canada
14
Edward Elgar Publishing
11
OECD
11
Inter-American Development Bank
8
National Bureau of Economic Research
7
Fraunhofer-Institut für Systemtechnik und Innovationsforschung
6
Fraunhofer-Institut für System- und Innovationsforschung
4
Friedrich-Ebert-Stiftung
4
IGI Global
4
World Bank
4
HAL
3
Springer Fachmedien Wiesbaden
3
Universität Duisburg <1980-2002> / Institut für Ostasienwissenschaften
3
Verlag Dr. Kovač
3
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
3
Workshop Klein- und Mittelunternehmen in Japan <3, 1997, Mülheim an der Ruhr>
3
Österreich / Bundesministerium für Verkehr, Innovation und Technologie
3
Advanced Institute of Management Research <London>
2
Arbeitsmarktservice Österreich
2
Books on Demand GmbH <Norderstedt>
2
Bundesverband der Deutschen Industrie
2
Centre Interuniversitaire de Recherche en Analyse des Organisations (CIRANO)
2
Deutschland / Bundesministerium für Wirtschaft und Arbeit
2
Dipartimento di Management, Università Ca' Foscari Venezia
2
Europäische Kommission / Referat Neuartige Produkte
2
Evangelische Akademie <Mülheim an der Ruhr>
2
Fachhochschule Jena / Fachbereich Betriebswirtschaft
2
Fachtagung Perspektiven der Beschäftigung von HochschulabsolventInnen: Schlußfolgerungen für die Studien- und Berufsberatung <2006, Wien>
2
Forschungszentrum Nachhaltigkeit (artec)
2
Haufe-Lexware GmbH & Co. KG
2
Ifo-Institut für Wirtschaftsforschung / Niederlassung Dresden
2
Institut für Angewandte Innovationsforschung e.V. an der Ruhr-Universität Bochum
2
Institut für Gewerbeforschung <Wien>
2
Inter-American Development Bank (IDB)
2
KITeS, Centre for Knowledge, Internationalization and Technology Studies, Universita' Bocconi, Milano, Italy
2
Organization of American States
2
Rationalisierungs- und Innovationszentrum der Deutschen Wirtschaft
2
Salesforce
2
Springer International Publishing
2
Szkoła Główna Handlowa w Warszawie
2
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Published in...
All
Journal of business research : JBR
150
International journal of innovation management
89
Technological forecasting & social change : an international journal
70
Small business economics : an entrepreneurship journal
66
Technovation : the international journal of technological innovation, entrepreneurship and technology management
51
Industrial marketing management : the international journal for industrial and high-tech firms
49
Research policy : policy, management and economic studies of science, technology and innovation
45
Journal of open innovation : technology, market, and complexity
43
Technology analysis & strategic management
43
The journal of business & industrial marketing
36
Cogent business & management
35
International journal of entrepreneurship and innovation management
33
International journal of entrepreneurship and small business
29
International journal of technology management : IJTM
29
Small business economics : an international journal
29
International entrepreneurship and management journal
27
International journal of business innovation and research
27
International journal of business innovation and research : IJBIR
27
Journal of innovation and entrepreneurship : JIE
27
SpringerLink / Bücher
27
African journal of science, technology, innovation and development : AJSTID
26
IEEE transactions on engineering management : EM
26
Journal of small business and enterprise development
25
European journal of innovation management
22
Business strategy and the environment
21
European research studies
21
International small business journal : researching entrepreneurship
21
Journal of engineering and technology management : JET-M
21
The journal of technology transfer
20
Industry and innovation
19
International journal of innovation and technology management
19
Journal of the Academy of Marketing Science
19
Economic research
17
International journal of production economics
17
ZEW discussion papers
17
ifh working paper
17
European journal of innovation management : EJIM
16
Journal of knowledge management
16
Journal of small business and entrepreneurship : JSBE
16
Small and medium-sized enterprises and the global economy
16
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Source
All
ECONIS (ZBW)
5,810
Other ZBW resources
80
USB Cologne (EcoSocSci)
76
RePEc
71
EconStor
57
BASE
9
USB Cologne (business full texts)
2
OLC EcoSci
2
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1
How does
brand
innovativeness affect
brand
loyalty?
Pappu, Ravi
;
Quester, Pascale G.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 2-28
Persistent link: https://www.econbiz.de/10011453142
Saved in:
2
New product development and consumer
brand
adoption in SMEs manufactruing industry in Ogun State Nigeria
Kesinro, O. R.
;
Adenughba, A. A.
;
Ademilua, A. V.
- In:
Inventi impact: SMEs
(
2018
)
3
,
pp. 122-125
Persistent link: https://www.econbiz.de/10012288130
Saved in:
3
Building industrial
brand
equity by leveraging firm capabilities and co-creating value with customers
Zhang, Jing
;
Jiang, Yanxin
;
Shabbir, Rizwan
;
Du, Mingfei
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 47-58
Persistent link: https://www.econbiz.de/10011422733
Saved in:
4
The study of service innovation for digiservice on loyalty
Wu, Chih-wen
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 819-824
Persistent link: https://www.econbiz.de/10010363295
Saved in:
5
Effects of ICT service innovation and complementary strategies on
brand
equity and customer loyalty in a consumer technology market
Xu, Xin
;
Thong, James Y. L.
;
Venkatesh, Viswanath
- In:
Information systems research : ISR
25
(
2014
)
4
,
pp. 710-729
Persistent link: https://www.econbiz.de/10010474924
Saved in:
6
Innovative
brand
experience's influence on
brand
equity and
brand
satisfaction
Lin, Yi Hsin
- In:
Journal of business research : JBR
68
(
2015
)
11
,
pp. 2254-2259
Persistent link: https://www.econbiz.de/10011389317
Saved in:
7
Perceived retailer innovativeness and
brand
equity : mediation of consumer engagement
Nor Asiah Omar
;
Kassim, Ahmad Sabri
;
Syed Shah Alam
; …
- In:
The service industries journal
41
(
2021
)
5/6
,
pp. 355-381
Persistent link: https://www.econbiz.de/10012498578
Saved in:
8
Recapitulation of
brand
anthropomorphism : an innovating marketing strategy
Agrawal, Shivan
;
Bajpai, Naval
;
Khandelwal, Utkal
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 143-156
Persistent link: https://www.econbiz.de/10012299480
Saved in:
9
With a little help from my customers : the influence of customer empowerment on consumers' perceptions of well-established brands
Meißner, Martin
;
Haurand, Michelle D.
;
Stummer, Christian
- In:
International journal of innovation management
21
(
2017
)
6
,
pp. 1750048-1-28
Persistent link: https://www.econbiz.de/10011761177
Saved in:
10
How nostalgic
brand
positioning shapes
brand
equity : differences between emerging and developed markets
Heinberg, Martin
;
Katsikeas, Constantine S.
;
Ozkaya, H. …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 869-890
Persistent link: https://www.econbiz.de/10012301292
Saved in:
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