Hung, Chia-Liang - In: Administrative Sciences : open access journal 12 (2022) 3, pp. 1-14
Background: According to the lead user theory, lead users at the front of a market, benefiting significantly from new … products, usually have more innovation intension than general users. However, little research depicts the entrepreneurship … motivations that drive innovators to become businesspeople. Hence, this study investigates Taiwanese entrepreneurs to fill this …