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This article demonstrates how various concepts derived from marketing and behavioral economics can be useful to accountants and others whose advice is sought on the setting of prices. In particular, it shows that a one-price policy may not always be ideal. Using price as a strategic tool can...
Persistent link: https://www.econbiz.de/10013049174
One of the most important skills to possess in the global Internet Age is creativity. People who are creative and innovative will be of great value to any organization that employs them. Moreover, creativity is a valuable skill to have if one wishes to be an entrepreneur. This paper demonstrates...
Persistent link: https://www.econbiz.de/10014131884
Drawing on survey data gathered from senior public relations officers within Canadian organizations, this paper explores the extent to which the integration of the public relations function in strategic decisionmaking impacts the achievement of positive organizational outcomes. Three measures of...
Persistent link: https://www.econbiz.de/10014086729
This paper examines the effect of innovation on the risk of exit of a firm, distinguishing between different modes of exits. Innovation represents a resource and a capability that helps a firm to build competitive advantage and remain in the market. At the same time, the resources and...
Persistent link: https://www.econbiz.de/10010837481
Existing studies of supplier involvement in new product development have mainly focused on project-related short-term processes and success-factors. This study validates and extends an existing exploratory framework, which comprises both long-term strategic processes and short-term operational...
Persistent link: https://www.econbiz.de/10010731097
In their seminal paper, Acs and Audretsch (1988) analyze innovation patterns across industries and identify several determinants of innovativeness, both positive and negative. Their work is seminal if only because of the unique data they use to measure innovativeness: new-product announcements....
Persistent link: https://www.econbiz.de/10010731228
In the last decade, companies have developed a large number of intelligent products. Due to the use of information technology, these products, for example, are able to work autonomously, cooperate with other products, or adapt to changing circumstances. Although intelligent products appear an...
Persistent link: https://www.econbiz.de/10010731281
The study provides theoretical insights and empirical evidence on the emergence of different types and degrees of entrepreneurial innovativeness. The results suggest that entrepreneurial innovativeness depends both on individual factors and on the environment in which the individual lives. In...
Persistent link: https://www.econbiz.de/10010731443
Intangible investment is an indispensable factor in the projected socio-ecological transition towards a new European path of economic growth. Its concern with knowledge-based intangible assets highlights the innovation-driven formation of a knowledge-based economy, which is at the heart of...
Persistent link: https://www.econbiz.de/10011411072
Coworking and its merits and benefits have been under heavy scholarly investigation. Also in practice, the phenomenon with its characteristics and manifestations becomes increasingly relevant on many levels and for many different types of people and organizations. But why is that so, and how are...
Persistent link: https://www.econbiz.de/10013266811