responsibility (CSR) would seem to suggest? To answer this question, the paper compiles a classification of innovations according to … market impact and CSR potential. Then it details case studies of two market changing (MC) innovations in India: genetically … modified cotton of Monsanto and a drugs cocktail for HIV/AIDS of Cipla. It demonstrates that the CSR potential of an MC …

innovation? This analysis is based on a review of theoretical as well as empirical literature carried out in the field of CSR of …

social responsibilities of SMEs. Corporate social responsibility (CSR) requires numerous changes for companies, and … innovation can thus constitute a tool supporting the implementation of CSR. In addition, sustainable development can generate new … opportunities for SMEs to innovate. Thus, the goal of this exploratory study is to better understand the connections linking CSR and …

strategy, corporate culture, structure and operational processes. Research was conducted among 200 managers at the top, middle …

communication among individuals, groups, and organizations would help employees create new ideas and implement their ideas. …

by co-creative platforms for innovation. The definition of marketing communication strategies that promote motivation and … theoretical framework, and the second part where a model is developed for the marketing communication strategies that appeal to …

by co-creative platforms for innovation. The definition of marketing communication strategies that promote motivation and … theoretical framework, and the second part where a model is developed for the marketing communication strategies that appeal to …