Ramani, Shyama; Mukherjee, Vivekananda - United Nations University-Maastricht Economic Research … - 2010
responsibility (CSR) would seem to suggest? To answer this question, the paper compiles a classification of innovations according to … market impact and CSR potential. Then it details case studies of two market changing (MC) innovations in India: genetically … modified cotton of Monsanto and a drugs cocktail for HIV/AIDS of Cipla. It demonstrates that the CSR potential of an MC …