regulates the type of entry that dominates in the economy: new products or more competition in existing industries. Considering …

We analyze entry of a firm with a new and differentiated product into a market with two properties: An existing … consumers with the degree of taste heterogeneity leads to non-monotone effects of both parameters on entry. In particular, a … higher captive share can support entry when heterogeneity is low but not when it is high, and higher taste heterogeneity (i …

sufficiently high, license without entry strategy is optimum; if the low quality good’s quality is low, both of entry without … license strategy and license without entry strategy are optimum; when cost functions are quadratic, if the high quality good …’s quality is high, license without entry strategy is optimum; if the high quality good’s quality is low, entry with license …

leading firm is deprived of its position. We show that under plausible assumptions like free entry or repeated market …