This paper considers the relationship between competitive advantage, innovation strategy and profitability level of firms. Previous studies asserts that competitive advantage can be achieved by creating value( innovation), for the end customers, which is greater than that offered by...

The paper examined innovative behavior and firm’s performance in the Nigerian manufacturing industry. Relevant literatures have emphasized the need to make a strong relevance for innovativeness to act as a catalyst for innovation to occur in the firm. While there has been significant research...