Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners. New technologies have empowered various...

Strategic Corporate Communication in the Digital Ageexplores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners.

The study at hand examines the strategic perspective of the emerging phenomenon of performance-oriented systems, e.g. car-sharing or cloud computing, in the mobility, IT, energy and chemical industries. In all four industries, firms have likewise implemented a novel system-based offering...