The process of value creation was traditionally driven almost exclusively within the firm. Product design and production were performed with minimal input from consumers, and the role of the consumer was witnessed only at the end of the product development process. Co-creation is generally...

This book presents the full scope of Design Thinking in theory and practice, bringing together prominent opinion leaders and experienced practitioners who share their insights, approaches and lessons learned. As Design Thinking is gaining popularity in the context of innovation and information...

Öfter mal was Neues - Wie geht eigentlich Innovation? Menschen unterschiedlichster, auch fachfremder Disziplinen an einen Tisch zu bringen, damit diese gemeinsam eine innovative Lösung erarbeiten? Was erst einmal utopisch klingt, wurde bereits in den 70er Jahren an der Standford University als...