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Technological innovation and diffusion models : a review

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Overcoming barriers to adoption of environmentally-friendly innovations through design and strategy : learning from the failure of an electric vehicle infrastructure firm

Naor, Michael; Bernardes, Ednilson S.; Druehl, Cheryl T.; … - In: International journal of operations & production … 35 (2015) 1, pp. 26-59

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Overcoming barriers to adoption of environmentally-friendly innovations through design and strategy

Naor, Michael; Bernardes, Ednilson S.; Druehl, Cheryl T; … - In: International Journal of Operations & Production Management 35 (2015) 1, pp. 26-59

Purpose – The purpose of this paper is to explore how a company which developed an environmentally friendly innovation attempted to address diffusion issues. Specifically, the purpose is to describe the ways in which an electric vehicle (EV) infrastructure company, in partnership with a major...

Persistent link: https://www.econbiz.de/10014791642