The past decade has seen a proliferation of suggestions for market-based solutions to global poverty. While research emphasizes that sustainability innovation aimed at poverty alleviation must be grounded in user needs, few studies demonstrate how to study the poor for purposes of early phase...

Purpose – This paper aims to classify different corporate responsibility (CR) actions into three types – philanthropy, CR integration and CR innovation – and examines different forms of corporate engagement with nongovernmental organizations (NGOs) through this categorization. The focus is...